want to write a business book blurb?
UPDATE: manuscript has been sent to all who requested it for blurbs. If you requested and didn’t get an email from me, contact me. ***************** For the past year, I’ve been writing a book. (a blog...
View Articlebusiness book reviewers
My publisher has provided me with a limited number of review copies of Brand Zeitgeist. I am looking for a few good online mavens and connectors who want to review the book. If you have an active...
View Articleamazon blitz
In the spirit of Joseph Jaffe’s Amazon bumrush, I’m holding the Brand Zeitgeist Amazon Blitz on Tuesday. Basically, the Amazon blitz is a focusing of all online efforts to game the Amazon sales ranks....
View Articleblitz aftermath
You should never eat food cooked by a skinny chef. You also should never buy a marketing book from someone who can’t get the message out about that book. I am really happy with the success of Tuesday’s...
View Articlethe marketer’s bookshelf
As I consult or speak, people often ask me for marketing or business book recommendations. While I sometimes review new business books on the blog, I didn’t have a list of the classics. I thought it...
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the chic entrepreneur
A few months ago, I was contacted by reader Elizabeth Gordon about the possibility of the Shotgun Marketing Blog being a stop on her Virtual Book Tour for her new book, The Chic Entrepreneur. The Chic...
View Articlethe eckberg effect
A few weeks ago, I was being interviewed for a story by Cincinnati Enquirer reporter John Eckberg. As we corresponded and he read this blog, he noticed that I occasionally do a few book reviews and...
View Articleseth doesn’t care for purple cows
Today Seth wrote a post that seems to partially contridict the entire thesis of one of his most popular books, Purple Cow. (main takeaway from the book — Be remarkable. Stand out. Etc) From those who...
View Articleme 2.0
A few weeks ago, Dan Schawbel forwarded me a sneak peek of his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success and asked me to offer a review. The idea of a personal brand not a new...
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business books at the movies
You know, the movie is never as good as the book. Seems it’s pretty hard to capture the essence of a fictional (or real life) written story into a screenplay. But what kind of huge challenge would be...
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